plus ça change, plus c'est la même chose.
"And people altered, at their pleasure, the customary significance of words to suit their deeds: irrational daring came to be considered the "manly courage of one loyal to his party"; prudent delay was thought a fair-seeming cowardice; a moderate attitude was deemed a mere shield for lack of virility, and a reasoned understanding with regard to all sides of an issue meant that one was indolent and of no use for anything. Rash enthusiasm for one's cause was deemed the part of a true man; to attempt to employ reason in plotting a safe course of action, a specious excuse for desertion."
Thucydides on the Peloponessean War, 431 BC- 404 BC
(thanks to I Cite for noticing this first)